From Concept to Delivery - Part 1 of 4
If your brand overlooks mobile, you’re not putting yourself where your customers are. As a consequence, you’re missing out on major opportunities to connect, engage, influence, transact, and support your current and potential customers.
This guide is split across 4 parts and provides you with an end-to-end overview of developing an app, equipping you with everything you need to consider before you start development.
Over the 4 parts, we will cover following things:
- Product Discovery & Definition
- Marketing, Measurement and Budgeting
- Design and Development Plan
In this part 1, we will cover Product Discovery & Definition
Before you move into the design and development phase, your first step should be a deep dive into research—performing an in-depth audit of your business and target audience, as well as that of your competitors. Most importantly, you need to determine what your users want and have a clear strategy on how you’ll fulfill their needs.
Outline Your Business Objectives
Write down exactly what makes your app a success in the eyes of your stakeholders. A clear vision provides your app development team with an end goal as well as reinforcement for the decisions they make to get you there.
In addition, research other apps available on various app stores. This process might help you to get some more ideas about the features that can be included in your app and gain a better understanding of users’ requirements. It’s important to have a unique value proposition (UVP) to differentiate your product from what already exists in the market.
Understand Your Target Audience
Knowing exactly what your audience wants will help you better understand their pain-points and what they dislike about the apps that are already circulating in the market. It’s important to uncover the underlying reasons for your user’s pain-point by examining their behaviors and attitudes.
It’s important to create user personas. Rather than tailoring an app to meet the needs of a generic group of people, a persona is designed with a specific group of users in mind. Personas illustrate the goals and behaviors of users while market segments examine patterns in demographics such as age, location, gender, salary, and so on. Both are equally important however, personas offer a lot of added benefits during the development, such as ensuring a user-focused outcome.
How do you know exactly what to build for your users? How will you solve their pain points and exceed their expectations far beyond what your competition offers?
Product discovery is the process of determining what the problem is, how to solve it, and how to know that you solved it. The discovery team should include the client or key stakeholder, product owner, designer, developer, customer expert, and business expert. When you bring a team of experts together, you’re combining a variety of different skills and expertise with the goal of building the best product possible.
After the product discovery, your team should be left with the following outputs:
- Product Features
- Product Roadmap
Product definition is notably valuable for managing scope creep, which is when a project grows far beyond its original size. If you haven’t properly defined the product, scope creep will likely occur, often deviating from the initial product agreement.
So, that’s the end of the "Product Discovery and Definition" phase while planning to build an app.
Check out the next article where we talk about Marketing, Measurement and Budgeting part of building an App here. Once we do, we'll update it right here.
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